Its Monday evening in a small town called Middleton, just outside of Madison, Wisconsin and engineers, owners, designers, sales people, manufacturers and organisers are converging on the Marriott Hotel, home to the Broadcasters Clinic.
Ahead is three days of discussions and presentations on the things that matter today and what effect we can expect from the future of Radio and Television.
The shows appeal is quite simply down to its organisation. The attendees, who attend in great numbers and with exuberance, are treated to talks from well known faces in the industry, demonstrations and representatives from all the industries leading companies and a seemingly endless supply of food!
All three days saw great attendance at both the conference and the booths, with people coming from not just Wisconsin but all over to share knowledge, learn from industry experts and see what is coming next and how they can utilise new technology.
In cooperation with SCMS our US stocking distributor, BW Broadcast were in attendance and on hand to offer support, advice and information on some exciting new projects coming from BW Broadcast HQ, so be sure to watch this space over the next few months.
Located near two beautiful lakes surrounding Madison, the conference organisers do a great job at allowing everyone in attendance time to discuss at length if they so wish, products and key factors from the industry. Those who visited the BW Broadcast and SCMS booth were informed of the new features in our FM Transmitter line, with in-built audio processing and AES/EBU inputs, and a popular topic of discussion was the award winning RBRX1 which since its launch two years ago has redefined what can be achieved at a re-broadcast site.
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Do be sure to keep an eye on all things BW Broadcast as these are exciting times and our R&D team is in full swing!